Privacy & Cookie Policy
1. An overview of data protection
Definitions
For the purposes of this Privacy Policy:
Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Colnago Sabrina, Località Remondà 6 b, Sommariva Perno (Cn), Italy.
Country refers to: Italy
Data Controller, for the purposes of the GDPR (General Data Protection Regulation), refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
Device means any device that can access the Service such as a computer, a
cellphone or a digital tablet.
Personal Data is any information that relates to an identified or identifiable individual. For the purposes for GDPR, Personal Data means any information relating to You such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity.
Service refers to the Website.
Service Provider means any natural or legal person who processes the data on
behalf of the Company. It refers to third-party companies or individuals employed
by the Company to facilitate the Service, to provide the Service on behalf of the
Company, to perform services related to the Service or to assist the Company in
analyzing how the Service is used. For the purpose of the GDPR, Service Providers
are considered Data Processors.
Third-party Social Media Service refers to any website or any social network
website through which a User can log in or create an account to use the Service.
Usage Data refers to data collected automatically, either generated by the use of the
Service or from the Service infrastructure itself (for example, the duration of a page
visit).
Website refers to www.sabrinacolnago.com, accessible from www.sabrinacolnago.com
You means the individual accessing or using the Service, or the company, or other
legal entity on behalf of which such individual is accessing or using the Service, as
applicable.
Under GDPR (General Data Protection Regulation), You can be referred to as the
Data Subject or as the User as you are the individual using the Service.
Types of Data Collected
Personal Data
While using Our Service, We may ask You to provide Us with certain personally identifiable
information that can be used to contact or identify You. Personally identifiable information
may include, but is not limited to:
Email address
First name and last name
Phone number
Address, State, Province, ZIP/Postal code, City
Bank account information in order to pay for products and/or services within the
Service
Usage Data
When You pay for a product and/or a service via bank transfer, We may ask You to provide
information to facilitate this transaction and to verify Your identity. Such information may
include, without limitation:
• Date of birth
• Passport or National ID card
• Bank card statement
• Other information linking You to an address
General information
The following information will provide you with an easy-to-navigate overview of what will happen with your personal data when you visit this website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy. This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
Data recording on this website
Who is the responsible party for the recording of data on this website (i.e., the “controller”)?
The data on this website is processed by the operator of the website, whose contact information is available under section “Information about the responsible party (referred to as the “controller” in the GDPR)” in this Privacy Policy.
How do we record your data?
We collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form.
Other data shall be recorded by our IT systems automatically or after you consent to its recording during your website visit. This data comprises primarily technical information (e.g., web browser, operating system, or time the site was accessed). This information is recorded automatically when you access this website.
What are the purposes we use your data for?
A portion of the information is generated to guarantee the error-free provision of the website. Other data may be used to analyze your user patterns.
What rights do you have as far as your information is concerned?
You have the right to receive information about the source, recipients, and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data are rectified or eradicated. If you have consented to data processing, you have the option to revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to demand that the processing of your data be restricted under certain circumstances. Furthermore, you have the right to log a complaint with the competent supervising agency.
Please do not hesitate to contact us at any time if you have questions about this or any other data protection-related issues.
Analysis tools and tools provided by third parties
There is a possibility that your browsing patterns will be statistically analyzed when your visit this website. Such analyses are performed primarily with what we refer to as analysis programs. For detailed information about these analysis programs please consult our Data Protection Declaration below.
2. Hosting
Squarespace
We host our website with Squarespace Ireland Ltd, Le Pole House, Ship Street Great, Dublin 8, Ireland(hereinafter “Squarespace”).
Squarespace is a tool for creating and hosting websites. When you visit our website, your data is processed on Squarespace’s servers. This may involve the transfer of personal data to Squarespace's parent company,
Squarespace Inc, 8 Clarkson St, New York, NY 10014, USA. Squarespace also stores cookies that are necessary for the display of the site and to ensure security (necessary cookies).
The use of Squarespace is based on Art. 6(1)(f) GDPR. We have a legitimate interest in the most reliable representation of our website. If appropriate consent has been obtained, the processing is carried out
exclusively on the basis of Art. 6(1)(a) GDPR, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting). This consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here:
https://support.squarespace.com/hc/en-us/articles/360000851908-GDPR-and-Squarespace
3. General information and mandatory information
Data protection
The operators of this website and its pages take the protection of your personal data very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory data
protection regulations and this Data Protection Declaration.
Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we
collect as well as the purposes we use this data for. It also explains how, and for which purpose the information is collected.
We herewith advise you that the transmission of data via the Internet (i.e., through e-mail communications) may be prone to security gaps. It is not possible to completely protect data against third-party access.
Information about the responsible party (referred to as the “controller” in the GDPR)
The data processing controller on this website is:
Sabrina Colnago
Località Remondà 6B
12040 Sommariva Perno (CN)
Italia
Phone: +39 3392693160
E-mail: sabrina@sabrinacolnago.com
The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail addresses, etc.). for the purposes of the GDPR (General Data Protection Regulation), refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
Storage duration
Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for which it was collected no longer applies. If you assert a justified request for
deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the
latter case, the deletion will take place after these reasons cease to apply.
General information on the legal basis for the data processing on this website
If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9 (2)(a) GDPR, if special categories of data are processed according to Art. 9 (1). In the case of
explicit consent to the transfer of personal data to third countries, the data processing is also based on Art. 49 (1)(a) GDPR. The consent can be revoked at any time. If your data is required for the fulfillment of a contract or
for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR.
Furthermore, if your data is required for the fulfillment of a legal obligation, we process it on the basis of Art. 6(1)(c) GDPR. Furthermore, the data processing may be carried out on the basis of our legitimate interest
according to Art. 6(1)(f) GDPR. Information on the relevant legal basis in each individual case is provided in the following paragraphs of this privacy policy.
Information on data transfer to the USA and other non-EU countries
Among other things, we use tools of companies domiciled in the United States or other from a data protection perspective non-secure non-EU countries. If these tools are active, your personal data may
potentially be transferred to these non-EU countries and may be processed there. We must point out that in these countries, a data protection level that is comparable to that in the EU cannot be guaranteed. For
instance, U.S. enterprises are under a mandate to release personal data to the security agencies and you as the data subject do not have any litigation options to defend yourself in court. Hence, it cannot be ruled out
that U.S. agencies (e.g., the Secret Service) may process, analyze, and permanently archive your personal data for surveillance purposes. We have no control over these processing activities.
Revocation of your consent to the processing of data
A wide range of data processing transactions is possible only subject to your express consent. You can also revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness
of any data collection that occurred prior to your revocation.
Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)
IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON
GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS
BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO
PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA, THAT OUTWEIGH YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PURPOSE OF THE
PROCESSING IS THE CLAIMING, EXERCISING, OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION PURSUANT TO ART. 21(1) GDPR).
IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR
THE PURPOSES OF SUCH ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL
DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).
Right to log a complaint with the competent supervisory agency
In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state where they usually maintain their domicile, place of work, or at the
place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses.
Right to data portability
You have the right to demand that we hand over any data we automatically process on the basis of your consent or in order to fulfil a contract be handed over to you or a third party in a commonly used, machine
readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.
SSL and/or TLS encryption
For security reasons and to protect the transmission of confidential content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption
program. You can recognize an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.
If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.
Information about, rectification, and eradication of data
Within the scope of the applicable statutory provisions, you have the right to at any time demand information about your archived personal data, their source and recipients as well as the purpose of the
processing of your data. You may also have a right to have your data rectified or eradicated. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to
contact us at any time.
Right to demand processing restrictions
You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time. The right to demand restriction of processing applies in
the following cases:
In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to
demand that we restrict the processing of your personal data.
If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data in lieu of demanding the eradication of this data.
If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead
of its eradication.
If you have raised an objection pursuant to Art. 21(1) GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the
right to demand a restriction of the processing of your personal data.
If you have restricted the processing of your personal data, these data – with the exception of their archiving – may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to
protect the rights of other natural persons or legal entities or for important public interest reasons cited by the European Union or a member state of the EU.
Rejection of unsolicited e-mails
We herewith object to the use of contact information published in conjunction with the mandatory information to be provided in our Site Notice to send us promotional and information material that we have
not expressly requested. The operators of this website and its pages reserve the express right to take legal action in the event of the unsolicited sending of promotional information, for instance via SPAM messages.
4. Recording of data on this website
Cookies
Our websites and pages use what the industry refers to as “cookies.” Cookies are small text files that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or they are permanently archived on your device (permanent cookies). Session cookies are automatically deleted once you terminate your visit. Permanent cookies remain archived on your device until you actively delete them, or
they are automatically eradicated by your web browser.
In some cases, it is possible that third-party cookies are stored on your device once you enter our site (third-party cookies). These cookies enable you or us to take advantage of certain services offered by the third party (e.g., cookies for the processing of payment services).
Cookies have a variety of functions. Many cookies are technically essential since certain website functions would not work in the absence of the cookies (e.g., the shopping cart function or the display of videos). The
purpose of other cookies may be the analysis of user patterns or the display of promotional messages.
Cookies, which are required for the performance of electronic communication transactions, or for the provision of certain functions you want to use (e.g., for the shopping cart function) or those that are necessary for the
optimization (required cookies) of the website (e.g., cookies that provide measurable insights into the web audience), shall be stored on the basis of Art. 6(1)(f) GDPR, unless a different legal basis is cited. The operator of the
website has a legitimate interest in the storage of required cookies to ensure the technically error-free and optimized provision of the operator’s services. If your consent to the storage of the cookies and similar recognition
technologies has been requested, processing occurs exclusively on the basis of the consent obtained (Art. 6(1)(a) GDPR; this consent may be revoked at any time.
You have the option to set up your browser in such a manner that you will be notified any time cookies are placed and to permit the acceptance of cookies only in specific cases. You may also exclude the acceptance of
cookies in certain cases or in general or activate the delete function for the automatic eradication of cookies when the browser closes. If cookies are deactivated, the functions of this website may be limited.
In the event that third-party cookies are used or if cookies are used for analytical purposes, we will separately notify you in conjunction with this Data Protection Policy and, if applicable, ask for your consent.
Consent with Cookiebot
Our website uses consent technology from Cookiebot to obtain your consent to the storage of certain cookies on your end device or for the use of certain technologies and to document this in a data protection-
compliant manner. The provider of this technology is Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter “Cookiebot”).
When you enter our website, a connection is established with the Cookiebot servers to obtain your consent and provide you with other explanations regarding the use of cookies. Cookiebot will then store a cookie in
your browser to identify the consent you have given or its revocation. The data collected in this way is stored until you request us to delete it, delete the Cookiebot cookie itself or the purpose for which the data is
stored no longer applies. Mandatory legal storage obligations remain unaffected. Cookiebot is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6(1)(c) GDPR.
Server log files
The provider of this website and its pages automatically collects and stores information in so-called server log files, which your browser communicates to us automatically. The information comprises:
The type and version of browser used
The used operating system
Referrer URL
The hostname of the accessing computer
The time of the server inquiry
The IP address
This data is not merged with other data sources.
This data is recorded on the basis of Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest in the technically error-free depiction and the optimization of the operator’s website. In order to achieve this,
server log files must be recorded.
Contact form
If you submit inquiries to us via our contact form, the information provided in the contact form as well as any contact information provided therein will be stored by us in order to handle your inquiry and in the event
that we have further questions. We will not share this information without your consent.
The processing of these data is based on Art. 6(1)(b) GDPR, if your request is related to the execution of a contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is based
on our legitimate interest in the effective processing of the requests addressed to us (Art. 6(1)(f) GDPR) or on your agreement (Art. 6(1)(a) GDPR) if this has been requested; the consent can be revoked at any time.
The information you have entered into the contact form shall remain with us until you ask us to eradicate the data, revoke your consent to the archiving of data or if the purpose for which the information is being
archived no longer exists (e.g., after we have concluded our response to your inquiry). This shall be without prejudice to any mandatory legal provisions, in particular retention periods.
Request by e-mail, telephone, or fax
If you contact us by e-mail, telephone, or fax, your request, including all resulting personal data (name, request) will be stored and processed by us for the purpose of processing your request. We do not pass these
data on without your consent.
These data are processed on the basis of Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a contract or is required for the performance of pre-contractual measures. In all other cases, the data are
processed on the basis of our legitimate interest in the effective handling of inquiries submitted to us (Art. 6(1)(f) GDPR) or on the basis of your consent (Art. 6(1)(a) GDPR) if it has been obtained; the consent can be
revoked at any time.
The data sent by you to us via contact requests remain with us until you request us to delete, revoke your consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request).
Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.
Communication via WhatsApp
For communication with our customers and other third parties, one of the services we use is the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand
Canal Harbour, Dublin 2, Ireland.
The communication is encrypted end-to-end (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to the communication content. However, WhatsApp does gain access to metadata
created during the communication process (for example, sender, recipient, and time). We would also like to point out that WhatsApp has stated that it shares personal data of its users with its U.S.-based parent
company Facebook. Further details on data processing can be found in the WhatsApp privacy policy at:
https://www.whatsapp.com/legal/#privacy-policy.
The use of WhatsApp is based on our legitimate interest in communicating as quickly and effectively as possible with customers, interested parties, and other business and contractual partners (Art. 6(1)(f) GDPR).
If a corresponding consent has been requested, data processing is carried out exclusively on the basis of the consent; this consent may be revoked at any time with effect for the future.
The communication content exchanged between and on WhatsApp remains with us until you request us to delete it, revoke your consent to storage or the purpose for which the data is stored ceases to apply (e.g.
after your request has been processed). Mandatory legal provisions, in particular retention periods, remain unaffected.
We use WhatsApp in the “WhatsApp Business” variant.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here:
https://www.whatsapp.com/legal/business-data-transfer-addendum?lang=en.
We have set up our WhatsApp accounts in such a way that there is no automatic synchronization of data
with the address book on the smartphones in use.
We have concluded a data processing agreement (DPA) with the above-mentioned provider.
Typeform
We have integrated Typeform on this website. The provider is TYPEFORM S.L., Carrer Bac de Roda, 163, 08018 Barcelona, Spain (hereinafter “Typeform”).
Typeform enables us to create online forms and integrate them into our website. The data you enter in our
Typeform forms is stored on Typeform’s servers until you ask us to delete it, revoke any consent you have
given to store it, or the purpose for storing the data no longer applies (e.g., after we have finished processing
your request). Mandatory legal provisions – in particular, retention periods – remain unaffected by this.
The use of Typeform is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in
functioning online forms. If appropriate consent has been obtained, the processing is carried out exclusively
on the basis of Art. 6(1)(a) GDPR, insofar the consent includes the storage of cookies or
the access to information in the user’s end device (e.g., device fingerprinting). This consent can be revoked at any time.
Google Forms
We have integrated Google Forms into this website. The provider is Google Ireland Limited, Gordon House,
Barrow Street, Dublin 4, Ireland (hereinafter referred to as „Google”).
Google Forms enables us to generate online forms to record messages, inquiries and other entries entered
by visitors to our website. All entries you make will be processed on Google’s servers. Google Forms stores a
cookie in your browser that contains a unique ID (NID cookie). This cookie stores a wide range of information,
including, for example your language settings.
We use Google Forms on the basis of our legitimate interest in determining your needs as effectively as
possible (Art. 6(1)(f) GDPR). If appropriate consent has been obtained, the processing is carried out
exclusively on the basis of Art. 6(1)(a) GDPR, insofar the consent includes the storage of
cookies or the access to information in the user’s end device (e.g., device fingerprinting). This consent can be revoked at any time.
The data you enter into the form will remain in our possession until you ask us to delete them, revoke your
consent to the archiving of your data or until the purpose of archiving the data no longer exists (e.g., upon
completion of the processing of your inquiry). This does not affect mandatory statutory provisions – in
particular those governing retention periods.
For more information, please consult Google’s Data Privacy Policy at
https://policies.google.com/.
Calendly
You can make appointments with us on our website. We use the “Calendly” tool for booking appointments.
The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter
“Calendly”).
To book an appointment, enter the requested data and the desired date in the screen provided. The data
entered will be used for planning, executing and, if necessary, for the follow-up of the appointment. The
appointment data is stored for us on the servers of Calendly, whose privacy policy can be viewed here:
https://calendly.com/de/pages/privacy.
The data you have entered will remain with us until you ask us to delete it, revoke your consent for storage
or the purpose for which the data was stored ceases to apply. Mandatory legal provisions, in particular
retention periods, remain unaffected.
The legal basis for data processing is Art. 6(1)(f) GDPR. The website operator has a justified interest in
making appointments with interested parties and customers in as uncomplicated a manner as possible. If
appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a)
GDPR, insofar the consent includes the storage of cookies or the access to information in
the user’s end device (e.g., device fingerprinting). This consent can be
revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the European Commission.
Details can be found here:
https://calendly.com/pages/dpa.
The comment function on this website
When you use the comment function on this website, information on the time the comment was generated
and your e-mail-address and, if you are not posting anonymously, the username you have selected will be
archived in addition to your comments.
Storage of the IP address
Our comment function stores the IP addresses of all users who enter comments. Given that we do not
review the comments prior to publishing them, we need this information in order to take action against the
author in the event of rights violations, such as defamation or propaganda.
Subscribing to comments
As a user of this website, you have the option to subscribe to comments after you have registered. You will
receive a confirmation e-mail, the purpose of which is to verify whether you are the actual holder of the
provided e-mail address. You can deactivate this function at any time by following a respective link in the
information e-mails. The data entered in conjunction with subscriptions to comments will be deleted in this
case. However, if you have communicated this information to us for other purposes and from a different
location (e.g., when subscribing to the newsletter), the data shall remain in our possession.
Storage period for comments
Comments and any affiliated information shall be stored by us and remain on this website until the content
the comment pertained to has been deleted in its entirety or if the comments had to be deleted for legal
reasons (e.g., insulting comments).
Legal basis
Comments are stored on the basis of your consent (Art. 6(1)(a) GDPR). You have the right to revoke at any
time any consent you have already given us. To do so, all you are required to do is sent us an informal
notification via e-mail. This shall be without prejudice to the lawfulness of any data collection that occurred
prior to your revocation.
5. Social media
Facebook plug-ins (Like & Share button)
We have integrated plug-ins of the social network Facebook on this website. The provider of this service is
Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook’s statement
the collected data will be transferred to the USA and other third-party countries too.
You will be able to recognize Facebook plug-ins by the Facebook logo or the “Like” button on this website. An
overview of the Facebook plug-ins is available under the following link:
https://developers.facebook.com/docs/plugins/.
Whenever you visit this website and its pages, the plug-in will establish a direct connection between your
browser and the Facebook server. As a result, Facebook will receive the information that you have visited
this website with your plug-in. However, if you click the Facebook “Like” button while you are logged into
your Facebook account, you can link the content of this website and its pages with your Facebook profile. As
a result, Facebook will be able to allocate the visit to this website and its pages to your Facebook user
account. We have to point out, that we as the provider of the website do not have any knowledge of the
transferred data and its use by Facebook. For more detailed information, please consult the Data Privacy
Declaration of Facebook at:
https://www.facebook.com/privacy/explanation.
If you do not want Facebook to be able to allocate your visit to this website and its pages to your Facebook
user account, please log out of your Facebook account while you are on this website.
The use of the Facebook plug-in is based on Art. 6(1)(f) GDPR. The operator of the website has a legitimate
interest in being as visible as possible on social media. If appropriate consent has been obtained, the
processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR, insofar the
consent includes the storage of cookies or the access to information in the user’s end device (e.g., device
fingerprinting). This consent can be revoked at any time.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to
Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2,
Ireland are jointly responsible for this data processing. The joint responsibility is limited
exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook that
takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us
jointly have been set out in a joint processing agreement. The wording of the agreement can be found under:
https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for
providing the privacy information when using the Facebook tool and for the privacy-secure implementation
of the tool on our website. Facebook is responsible for the data security of Facebook products. You can
assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with
Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://de-de.facebook.com/help/566994660333381 and
https://www.facebook.com/policy.php.
Instagram plug-in
We have integrated functions of the public media platform Instagram into this website. These functions are
being offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2,
Ireland.
If you are logged into your Instagram account, you may click the Instagram button to link contents from this
website to your Instagram profile. This enables Instagram to allocate your visit to this website to your user
account. We have to point out that we as the provider of the website and its pages do not have any
knowledge of the content of the data transferred and its use by Instagram.
Data are stored and analyzed on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate
interest in the highest possible visibility on social media. If appropriate consent has been obtained, the
processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR, insofar the
consent includes the storage of cookies or the access to information in the user’s end device (e.g., device
fingerprinting). This consent can be revoked at any time.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to
Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal
Harbour, Dublin 2, Ireland are jointly responsible for this data processing. The joint
responsibility is limited exclusively to the collection of the data and its forwarding to Facebook or Instagram.
The processing by Facebook or Instagram that takes place after the onward transfer is not part of the joint
responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The
wording of the agreement can be found under:
https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for
providing the privacy information when using the Facebook or Instagram tool and for the privacy-secure
implementation of the tool on our website. Facebook is responsible for the data security of Facebook or
Instagram products. You can assert data subject rights (e.g., requests for information) regarding data
processed by Facebook or Instagram directly with Facebook. If you assert the data subject rights with us, we
are obliged to forward them to Facebook.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://help.instagram.com/519522125107875 and
https://de-de.facebook.com/help/566994660333381.
For more information on this subject, please consult Instagram’s Data Privacy Declaration at:
https://instagram.com/about/legal/privacy/.
LinkedIn plug-in
This website uses functions of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company,
Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Any time you access a page of this website that contains functions of LinkedIn, a connection to LinkedIn’s
servers is established. LinkedIn is notified that you have visited this website with your IP address. If you click
on LinkedIn’s “Recommend” button and are logged into your LinkedIn account at the time, LinkedIn will be in
a position to allocate your visit to this website to your user account. We have to point out that we as the
provider of the websites do not have any knowledge of the content of the transferred data and its use by
LinkedIn.
The use of the LinkedIn plug-in is based on Art. 6(1)(f) GDPR. The operator of the website has a legitimate
interest in being as visible as possible on social media. If appropriate consent has been obtained, the
processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR, insofar the
consent includes the storage of cookies or the access to information in the user’s end device (e.g., device
fingerprinting). This consent can be revoked at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.linkedin.com/help/linkedin/answer/62538/datenubertragung-aus-der-eu-dem-ewr-und-der-
schweiz?lang=en.
For further information on this subject, please consult LinkedIn’s Data Privacy Declaration at:
https://www.linkedin.com/legal/privacy-policy.
Pinterest plug-in
We use social plug-ins of the social network Pinterest on this website. The network is operated by Pinterest
Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.
If you access a site or page that contains such a plug-in, your browser will establish a direct connection with
Pinterest’s servers. During this process, the plug-in transfers log data to Pinterest’s servers in the United
States. The log data may possibly include your IP address, the address of the websites you visited, which also
contain Pinterest functions. The information also includes the type and settings of your browser, the data
and time of the inquiry, how you use Pinterest and cookies.
If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a)
GDPR, insofar the consent includes the storage of cookies or the access to information in
the user’s end device (e.g., device fingerprinting). This consent can be
revoked at any time.
For more information concerning the purpose, scope and continue processing and use of the data by
Pinterest as well as your affiliated rights and options to protect your private information, please consult the
data privacy information of Pinterest at:
https://about.pinterest.com/en/privacy-policy.
6. Analysis tools and advertising
Google Tag Manager
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street,
Dublin 4, Ireland
The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other
technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store
cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via
it. However, the Google Tag Manager does collect your IP address, which may also be transferred to
Google’s parent company in the United States.
The Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate
interest in the quick and uncomplicated integration and administration of various tools on his website. If
appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a)
GDPR, insofar the consent includes the storage of cookies or the access to information in
the user’s end device (e.g., device fingerprinting). This consent can be
revoked at any time.
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider of this service is
Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that
end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the
utilized operating system and the user’s origin. This data is assigned to the respective end device of the user.
An assignment to a device-ID does not take place.
Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among
other things. Google Analytics uses various modeling approaches to augment the collected data sets and
uses machine learning technologies in data analysis.
Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the
user behavior patterns (e.g., cookies or device fingerprinting). The website use information recorded by
Google is, as a rule transferred to a Google server in the United States, where it is stored.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR. You may revoke your consent at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/.
Browser plug-in
You can prevent the recording and processing of your data by Google by downloading and installing the
browser plugin available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en.
For more information about the handling of user data by Google Analytics, please consult Google’s Data
Privacy Declaration at:
https://support.google.com/analytics/answer/6004245?hl=en.
Google Signals
We use Google Signals. Whenever you visit our website, Google Analytics records, among other things, your
location, the progression of your search and YouTube progression as well as demographic data (site visitor
data). This data may be used for customized advertising with the assistance of Google Signal. If you have a
Google account, your site visitor information will be linked to your Google account by Google Signal and
used to send you customized promotional messages. The data is also used to compile anonymized statistics
of our users’ online patterns.
Squarespace Analytics
We use Squarespace Analytics on this website. The provider is Squarespace Ireland Ltd, Le Pole House,
Shipstreet Great, Dublin 8, Ireland (hereinafter “Squarespace Analytics”).
Squarespace Analytics allows us to track and analyze the user behavior of our website visitors. In the context
of our user analytics, we may analyze your click and scroll behavior, search queries, time of access,
geographic location, and Access internal links. For this purpose, Squarespace Analytics collects information
about your browser, network, device, and IP address, in particular.
Squarespace Analytics uses technologies for the analysis of user behavior, which enable a cross-page
recognition of the user (e.g., cookies or device fingerprinting) and forms pseudonymized user profiles on this
basis.
In the context of the analysis, personal data may also be transferred to Squarespace Analytics’ parent
company, Squarespace Inc, 8 Clarkson St, New York, NY 10014, USA.
The use of Squarespace Analytics is based on Art. 6(1)(f) GDPR. The website operator has a legitimate
interest for the most meaningful analysis of the user behavior of our website visitors. If appropriate consent
has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR, insofar the consent includes the storage of cookies or the access to information in the user’s end
device (e.g., device fingerprinting). This consent can be revoked at any
time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find
details here:
https://support.squarespace.com/hc/de/articles/360000851908-GDPR-und-Squarespace.
Google Ads
The website operator uses Google Ads. Google Ads is an online promotional program of Google Ireland
Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user
enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based
on the user data Google has in its possession (e.g., location data and interests; target group targeting). As the
website operator, we can analyze these data quantitatively, for instance by analyzing which search terms
resulted in the display of our ads and how many ads led to respective clicks.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR. You may revoke your consent at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://policies.google.com/privacy/frameworks and
https://privacy.google.com/businesses/controllerterms/mccs/.
Google AdSense (not personalized)
This website uses Google AdSense, an ad embedding service provided by Google Ireland Limited (“Google”),
Gordon House, Barrow Street, Dublin 4, Ireland.
We use Google AdSense in the “non-personalized” mode. Contrary to the personalized mode, the ads are not
based on your previous user patterns and the service does not generate a user profile for you. Instead, the
service uses so-called “context information” to choose the ads that are posted for you to view. The selected
ads are thus based e.g., on your location, the content of the website you are visiting at the time, or the search
terms you are using. To learn more about the distinct differences between personalized targeting and
targeting that has not been personalized by Google AdSense, please click on the following link:
https://support.google.com/adsense/answer/9007336.
Please keep in mind that if Google Adsense is used in the non-personalized mode, it is possible that cookies
are stored or comparable recognition technologies (e.g., device fingerprinting) are used.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR. You may revoke your consent at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/.
You have the option to autonomously adjust the advertising settings in your user account. To do so, please
click on the link provided below and log in:
https://adssettings.google.com/authenticated.
For more information about Google’s advertising technologies, please click here:
https://policies.google.com/technologies/ads and
https://www.google.de/intl/de/policies/privacy/.
Google Remarketing
This website uses the functions of Google Analytics Remarketing. The provider of these solutions is Google
Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Remarketing analyzes your user patterns on our website (e.g., clicks on specific products), to allocate
a certain advertising target groups to you and to subsequently display matching online offers to you when
you visit other online offers (remarketing or retargeting).
Moreover, it is possible to link the advertising target groups generated with Google Remarketing to device
encompassing functions of Google. This makes it possible to display interest-based customized advertising
messages, depending on your prior usage and browsing patterns on a device (e.g., cell phone) in a manner
tailored to you as well as on any of your devices (e.g., tablet or PC).
If you have a Google account, you have the option to object to personalized advertising under the following
link:
https://www.google.com/settings/ads/onweb/.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR. You may revoke your consent at any time.
For further information and the pertinent data protection regulations, please consult the Data Privacy
Policies of Google at:
https://policies.google.com/technologies/ads?hl=en.
Formation of Target Groups with Customer Reconciliation
For the formation of target groups, we use, among other things, the Google Remarketing customer
reconciliation feature. To achieve this, we transfer certain customer data (e.g., email addresses) from our
customer lists to Google. If the respective customers are Google users and are logged into their Google
accounts, matching advertising messages within the Google network (e.g., YouTube, Gmail or in a search
engine) are displayed for them to view.
Google Conversion-Tracking
This website uses Google Conversion Tracking. The provider of this service is Google Ireland Limited
(“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the assistance of Google Conversion Tracking, we are in a position to recognize whether the user has
completed certain actions. For instance, we can analyze the how frequently which buttons on our website
have been clicked and which products are reviewed or purchased with particular frequency. The purpose of
this information is to compile conversion statistics. We learn how many users have clicked on our ads and
which actions they have completed. We do not receive any information that would allow us to personally
identify the users. Google as such uses cookies or comparable recognition technologies for identification
purposes.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR. You may revoke your consent at any time.
For more information about Google Conversion Tracking, please review Google’s data protection policy at:
https://policies.google.com/privacy?hl=en
Google DoubleClick
This website uses features of Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon
House, Barrow Street, Dublin 4, Ireland, (hereinafter “DoubleClick”).
DoubleClick is used to show you interest-based ads across the Google Network. Advertisements can be
tailored to the interests of the viewer using DoubleClick. For example, our ads may appear in Google search
results or in banners associated with DoubleClick.
To be able to display interest adequate promotional content to users, DoubleClick must recognize the
respective visitor so that it can allocate the websites visited, the clicks and other user pattern information to
the user. To do this, DoubleClick deploys cookies or comparable recognition technologies (e.g., device
fingerprinting). The recorded information is consolidated into a pseudonym user profile so that the
respective user can be shown interest adequate advertising.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR. You may revoke your consent at any time.
For further information on how to object to the advertisements displayed by Google, please see the
following links:
https://policies.google.com/technologies/ads and
https://adssettings.google.com/authenticated.
Facebook Pixel
To measure conversion rates, this website uses the visitor activity pixel of Facebook. The provider of this
service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook’s
statement the collected data will be transferred to the USA and other third-party countries too.
This tool allows the tracking of page visitors after they have been linked to the website of the provider after
clicking on a Facebook ad. This makes it possible to analyze the effectiveness of Facebook ads for statistical
and market research purposes and to optimize future advertising campaigns.
For us as the operators of this website, the collected data is anonymous. We are not in a position to arrive at
any conclusions as to the identity of users. However, Facebook archives the information and processes it, so
that it is possible to make a connection to the respective user profile and Facebook is in a position to use the
data for its own promotional purposes in compliance with the
Facebook Data Usage Policy. This enables Facebook to display ads on Facebook pages as well as in locations
outside of Facebook. We as the operator of this website have no control over the use of such data.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR. You may revoke your consent at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum und
https://de-de.facebook.com/help/566994660333381.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to
Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2,
Ireland are jointly responsible for this data processing. The joint responsibility is limited
exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook that
takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us
jointly have been set out in a joint processing agreement. The wording of the agreement can be found under:
https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for
providing the privacy information when using the Facebook tool and for the privacy-secure implementation
of the tool on our website. Facebook is responsible for the data security of Facebook products. You can
assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with
Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.
In Facebook’s Data Privacy Policies, you will find additional information about the protection of your privacy
at:
https://www.facebook.com/about/privacy/.
You also have the option to deactivate the remarketing function “Custom Audiences” in the ad settings
section under
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you first have
to log into Facebook.
If you do not have a Facebook account, you can deactivate any user-based advertising by Facebook on the
website of the European Interactive Digital Advertising Alliance:
http://www.youronlinechoices.com/de/praferenzmanagement/.
Facebook Custom Audiences
We use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand
Canal Square, Dublin 2, Ireland.
Whenever you visit or use our website and apps, utilize our portfolio (e.g., participation in sweepstakes),
transfer data to us or interact with the Facebook content of our company, we record related personal data.
In the event that you have given us your consent to the use of Facebook Custom Audiences, we will share
these data with Facebook to put Facebook in a position to send you compatible ads. These data may also be
used to defined target audiences (Lookalike Audiences).
Facebook processes these data as our contract processor. For details, please consult the user agreement of
Facebook:
https://www.facebook.com/legal/terms/customaudience.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR. You may revoke your consent at any time.
The transfer of date to the USA is based on the standard contract clauses of the EU Commission. For details
please see:
https://www.facebook.com/legal/terms/customaudience and
https://www.facebook.com/legal/terms/dataprocessing.
LinkedIn Insight Tag
This website uses the Insight tag from LinkedIn. This service is provided by LinkedIn Ireland Unlimited
Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Data processing by LinkedIn Insight tag
We use the LinkedIn Insight tag to obtain information about visitors to our website. Once a website visitor is
registered with LinkedIn, we can analyze the key occupational data (e.g., career level, company size, country,
location, industry, job title) of our website visitors to help us better target our site to the relevant audience.
We can also use LinkedIn Insight tags to measure whether visitors to our websites make a purchase or
perform other actions (conversion measurement). Conversion measurement can also be carried out across
devices (e.g. from PC to tablet). LinkedIn Insight Tag also features a retargeting function that allows us to
display targeted advertising to visitors to our website outside of the website. According to LinkedIn, no
identification of the advertising addressee takes place.
LinkedIn itself also collects log files (URL, referrer URL, IP address, device and browser characteristics and
time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across
devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after
seven days. The remaining pseudonymized data will then be deleted within 180 days.
The data collected by LinkedIn cannot be assigned by us as a website operator to specific individuals.
LinkedIn will store the personal data collected from website visitors on its servers in the USA and use it for
its own promotional activities. For details, please see LinkedIn’s privacy policy at
https://www.linkedin.com/legal/privacy-policy#choices-oblig.
Legal basis
The use of LinkedIn Insight is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If appropriate consent has been obtained, the
processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR, insofar the
consent includes the storage of cookies or the access to information in the user’s end device (e.g., device
fingerprinting). This consent can be revoked at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.linkedin.com/legal/l/dpa und
https://www.linkedin.com/legal/l/eu-sccs.
Objection to the use of LinkedIn Insight Tag
You can object to LinkedIn’s analysis of user behavior and targeted advertising at the following link:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
In addition, LinkedIn members can control the use of their personal information for promotional purposes in
the account settings. To prevent LinkedIn from linking information collected on our site to your LinkedIn
account, you must log out of your LinkedIn account before you visit our site.
Pinterest-Tag
We have integrated Pinterest-Tag into this website. The provider is Pinterest Europe Ltd., Palmerston
House, 2nd Floor, Fenian Street, Dublin 2, Ireland.
The purpose of Pinterest-Tag is to record certain actions you perform on our website. Subsequently, the
data can be used to display promotions to you that meet your interests on our website or on another
Pinterest-Tag website.
For this purpose, Pinterest-Tag records, among other things, a Tag ID, your location, and the referrer URL.
Furthermore, action specific data, such as the order value, ordered quantity, order number, the category of
the purchased item and video views may be recorded.
Pinterest-Tag uses technologies that make the recognition of the user across sites possible, so that the user
patterns can be analyzed (e.g., cookies or device fingerprinting).
Pinterest-Tag is deployed on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in
marketing activities that are as effective as possible. If appropriate consent has been obtained, the
processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR, insofar the
consent includes the storage of cookies or the access to information in the user’s end device (e.g., device
fingerprinting). This consent can be revoked at any time.
Pinterest is an enterprise that does business around the globe, so that data may also be transmitted into the
United States. Based on Pinterest’s statements, this data transmission is based on the standard contractual
clauses of the EU Commissions. For details please visit:
https://policy.pinterest.com/de/privacy-policy.
For more Pinterest-Tag information please visit:
https://help.pinterest.com/de/business/article/track-conversions-with-pinterest-tag.
7. Newsletter
Newsletter data
If you would like to receive the newsletter offered on the website, we require an e-mail address from you as
well as information that allows us to verify that you are the owner of the e-mail address provided and that
you agree to receive the newsletter. Further data is not collected or only on a voluntary basis. For the
handling of the newsletter, we use newsletter service providers, which are described below.
MailerLite
This website uses MailerLite to send newsletters. The provider is UAB “MailerLite”, J. Basanaviciaus 15, LT-03108 Vilnius, Lithuania (hereinafter referred to as MailerLite).
MailerLite is a service that, among other things, can be used to organize and analyze the sending of newsletters. The data you enter to subscribe to the newsletter is stored on MailerLite’s servers.
If you do not want MailerLite to analyze your data, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.
Data analysis by MailerLite
MailerLite enables us to analyze our newsletter campaigns. For example, we can see whether a newsletter
message was opened, and which links were clicked on, if any. In this way we can determine which links were
clicked on particularly often.
We can also see whether certain previously defined actions were carried out after opening/clicking
(conversion rate). For example, we can see whether you have made a purchase after clicking on the
newsletter.
MailerLite also enables us to divide the newsletter recipients into different categories (“clustering”). The
newsletter recipients can be divided according to age, gender, or place of residence, for example. In this way,
the newsletters can be better adapted to the respective target groups.
Detailed information on the functions of MailerLite can be found at the following link:
https://www.mailerlite.com/features.
The MailerLite privacy policy can be found at:
https://www.mailerlite.com/legal/privacy-policy.
Legal basis
Data processing is based on your consent (Art. 6(1)(a) GDPR). You can revoke this consent at any time for the future.
Storage period
The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the
newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter
distribution list after you unsubscribe from the newsletter or after the purpose has ceased to apply. We
reserve the right to delete or block e-mail addresses from our newsletter distribution list at our own
discretion within the scope of our legitimate interest in accordance with Art. 6(1)(f) GDPR. This does not
affect data stored by us for other purposes.
After you have been removed from the newsletter distribution list, your e-mail address may be stored by us
or the newsletter service provider in a blacklist, if such action is necessary to prevent future mailings. The
data from the blacklist will only be used for this purpose and will not be merged with other data. This serves
both your interest and our interest in compliance with the legal requirements when sending newsletters
(legitimate interest in the sense of Art. 6(1)(f) GDPR). There is no time limit on storage in the blacklist. You
can object to the storage if your interests outweigh our legitimate interest.
8. Plug-ins and Tools
YouTube with expanded data protection integration
Our website embeds videos of the website YouTube. The website operator is Google Ireland Limited
(“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We use YouTube in the expanded data protection mode. According to YouTube, this mode ensures that
YouTube does not store any information about visitors to this website before they watch the video.
Nevertheless, this does not necessarily mean that the sharing of data with YouTube partners can be ruled
out as a result of the expanded data protection mode. For instance, regardless of whether you are watching a
video, YouTube will always establish a connection with the Google DoubleClick network.
As soon as you start to play a YouTube video on this website, a connection to YouTube’s servers will be
established. As a result, the YouTube server will be notified, which of our pages you have visited. If you are
logged into your YouTube account while you visit our site, you enable YouTube to directly allocate your
browsing patterns to your personal profile. You have the option to prevent this by logging out of your
YouTube account.
Furthermore, after you have started to play a video, YouTube will be able to place various cookies on your
device or comparable technologies for recognition (e.g. device fingerprinting). In this way YouTube will be
able to obtain information about this website’s visitors. Among other things, this information will be used to
generate video statistics with the aim of improving the user-friendliness of the site and preventing attempts
to commit fraud.
Under certain circumstances, additional data processing transactions may be triggered after you have
started to play a YouTube video, which are beyond our control.
The use of YouTube is based on our interest in presenting our online content in an appealing manner.
Pursuant to Art. 6(1)(f) GDPR, this is a legitimate interest. If appropriate consent has been obtained, the
processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR, insofar the
consent includes the storage of cookies or the access to information in the user’s end device (e.g., device
fingerprinting). This consent can be revoked at any time.
For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy
under:
https://policies.google.com/privacy?hl=en.
Google Web Fonts (local embedding)
This website uses so-called Web Fonts provided by Google to ensure the uniform use of fonts on this site.
These Google fonts are locally installed so that a connection to Google’s servers will not be established in
conjunction with this application.
For more information on Google Web Fonts, please follow this link:
https://developers.google.com/fonts/faq and consult Google’s Data Privacy Declaration under:
https://policies.google.com/privacy?hl=en.
Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”) on this website. The provider is
Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of reCAPTCHA is to determine whether data entered on this website (e.g., information entered
into a contact form) is being provided by a human user or by an automated program. To determine this,
reCAPTCHA analyzes the behavior of the website visitors based on a variety of parameters. This analysis is
triggered automatically as soon as the website visitor enters the site. For this analysis, reCAPTCHA
evaluates a variety of data (e.g., IP address, time the website visitor spent on the site or cursor movements
initiated by the user). The data tracked during such analyses are forwarded to Google.
reCAPTCHA analyses run entirely in the background. Website visitors are not alerted that an analysis is
underway.
Data are stored and analyzed on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate
interest in the protection of the operator’s websites against abusive automated spying and against SPAM. If
appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a)
GDPR, insofar the consent includes the storage of cookies or the access to information in
the user’s end device (e.g., device fingerprinting). This consent can be revoked at any time.
For more information about Google reCAPTCHA please refer to the Google Data Privacy Declaration and
Terms Of Use under the following links:
https://policies.google.com/privacy?hl=en and
https://policies.google.com/terms?hl=en.
Zapier
We have integrated Zapier on this website. The provider is Zapier Inc, Market St. #62411, San Francisco, CA
94104-5401, USA (hereinafter “Zapier”).
Zapier allows us to link and synchronize various functionalities, databases, and tools with our website. In this
way, it is possible, for example, to automatically play out content that we publish on our website on our social
media channels or to export content from marketing and analysis tools. Depending on the functionality,
Zapier may also collect various personal data in the process.
The use of Zapier is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest on the most
effective integration of the tools used. If appropriate consent has been obtained, the processing is carried
out exclusively on the basis of Art. 6(1)(a) GDPR, insofar the consent includes the
storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting). This consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find
details here:
https://zapier.com/tos.
9. Online-based Audio and Video Conferences (Conference tools)
Data processing
We use online conference tools, among other things, for communication with our customers. The tools we
use are listed in detail below. If you communicate with us by video or audio conference using the Internet,
your personal data will be collected and processed by the provider of the respective conference tool and by
us. The conferencing tools collect all information that you provide/access to use the tools (email address
and/or your phone number). Furthermore, the conference tools process the duration of the conference, start
and end (time) of participation in the conference, number of participants and other “context information”
related to the communication process (metadata).
Furthermore, the provider of the tool processes all the technical data required for the processing of the
online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type,
operating system type and version, client version, camera type, microphone or loudspeaker and the type of
connection.
Should content be exchanged, uploaded, or otherwise made available within the tool, it is also stored on the
servers of the tool provider. Such content includes, but is not limited to, cloud recordings, chat/ instant
messages, voicemail uploaded photos and videos, files, whiteboards, and other information shared while
using the service.
Please note that we do not have complete influence on the data processing procedures of the tools used. Our
possibilities are largely determined by the corporate policy of the respective provider. Further information
on data processing by the conference tools can be found in the data protection declarations of the tools
used, and which we have listed below this text.
Purpose and legal bases
The conference tools are used to communicate with prospective or existing contractual partners or to offer
certain services to our customers (Art. 6(1)(b) GDPR). Furthermore, the use of the tools serves to generally
simplify and accelerate communication with us or our company (legitimate interest in the meaning of Art.
6(1)(f) GDPR). Insofar as consent has been requested, the tools in question will be used on the basis of this
consent; the consent may be revoked at any time with effect from that date.
Duration of storageData collected directly by us via the video and conference tools will be deleted from our systems
immediately after you request us to delete it, revoke your consent to storage, or the reason for storing the
data no longer applies. Stored cookies remain on your end device until you delete them. Mandatory legal
retention periods remain unaffected.
We have no influence on the duration of storage of your data that is stored by the operators of the
conference tools for their own purposes. For details, please directly contact the operators of the conference
tools.
Conference tools used
We employ the following conference tools:
Zoom
We use Zoom. The provider of this service is Zoom Communications Inc, San Jose, 55 Almaden Boulevard,
6th Floor, San Jose, CA 95113, USA. For details on data processing, please refer to Zoom’s privacy policy:
https://zoom.us/en-us/privacy.html.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://zoom.us/de-de/privacy.html.
Skype for Business
We use Skype for Business. The provider is Skype Communications SARL, 23-29 Rives de Clausen, L-2165
Luxembourg. Details of data processing can be found in Skype’s privacy policy:
https://privacy.microsoft.com/en-us/privacystatement/.
Google Meet
We use Google Meet. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4,
Ireland. For details on data processing, please see the Google privacy policy:
https://policies.google.com/privacy?hl=en.
10. Custom Services
OneDrive
We have integrated OneDrive on this website. The provider is Microsoft Corporation, One Microsoft Way,
Redmond, WA 98052-6399, USA (hereinafter “OneDrive”).
OneDrive enables us to include an upload area on our website where you can upload content. When you
upload content, it is stored on the OneDrive servers. When you access our website, a connection to
OneDrive is also established so that OneDrive can determine that you have visited our website.
The use of OneDrive is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in a
reliable upload area on its website. If the relevant consent has been requested, processing is carried out
exclusively on the basis of Art. 6(1)(a) GDPR; consent may be revoked at any time.
Google Drive
We have integrated Google Drive on this website. The provider is Google Ireland Limited (“Google”), Gordon
House, Barrow Street, Dublin 4, Ireland.
Google Drive allows us to include an upload area on our website where you can upload content. When you
upload content, it is stored on Google Drive’s servers. When you visit our website, a connection to Google
Drive is additionally established so that Google Drive can determine that you have visited our website.
The use of Google Drive is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in
having a reliable upload area on its website. If a corresponding consent has been obtained, the processing is
carried out exclusively on the basis of Art. 6(1)(a) GDPR; the consent can be revoked at any time.