Privacy & Cookie Policy

1. An overview of data protection

Definitions

For the purposes of this Privacy Policy:

  • Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Colnago Sabrina, Località Remondà 6 b, Sommariva Perno (Cn), Italy.

  • Country refers to: Italy

  • Data Controller, for the purposes of the GDPR (General Data Protection Regulation), refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.

  • Device means any device that can access the Service such as a computer, a

  • cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual. For the purposes for GDPR, Personal Data means any information relating to You such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on

    behalf of the Company. It refers to third-party companies or individuals employed

    by the Company to facilitate the Service, to provide the Service on behalf of the

    Company, to perform services related to the Service or to assist the Company in

    analyzing how the Service is used. For the purpose of the GDPR, Service Providers

    are considered Data Processors.

  • Third-party Social Media Service refers to any website or any social network

    website through which a User can log in or create an account to use the Service.

  • Usage Data refers to data collected automatically, either generated by the use of the

    Service or from the Service infrastructure itself (for example, the duration of a page

    visit).

  • Website refers to www.sabrinacolnago.com, accessible from www.sabrinacolnago.com

  • You means the individual accessing or using the Service, or the company, or other

    legal entity on behalf of which such individual is accessing or using the Service, as

    applicable.

    Under GDPR (General Data Protection Regulation), You can be referred to as the

    Data Subject or as the User as you are the individual using the Service.

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable

information that can be used to contact or identify You. Personally identifiable information

may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

Bank account information in order to pay for products and/or services within the

Service

Usage Data

When You pay for a product and/or a service via bank transfer, We may ask You to provide

information to facilitate this transaction and to verify Your identity. Such information may

include, without limitation:

• Date of birth

• Passport or National ID card

• Bank card statement

• Other information linking You to an address

General information

The following information will provide you with an easy-to-navigate overview of what will happen with your personal data when you visit this website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy. This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Data recording on this website

Who is the responsible party for the recording of data on this website (i.e., the “controller”)?

The data on this website is processed by the operator of the website, whose contact information is available under section “Information about the responsible party (referred to as the “controller” in the GDPR)” in this Privacy Policy.

How do we record your data?

We collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form.

Other data shall be recorded by our IT systems automatically or after you consent to its recording during your website visit. This data comprises primarily technical information (e.g., web browser, operating system, or time the site was accessed). This information is recorded automatically when you access this website.

What are the purposes we use your data for?

A portion of the information is generated to guarantee the error-free provision of the website. Other data may be used to analyze your user patterns.

What rights do you have as far as your information is concerned?

You have the right to receive information about the source, recipients, and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data are rectified or eradicated. If you have consented to data processing, you have the option to revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to demand that the processing of your data be restricted under certain circumstances. Furthermore, you have the right to log a complaint with the competent supervising agency.

Please do not hesitate to contact us at any time if you have questions about this or any other data protection-related issues.

Analysis tools and tools provided by third parties

There is a possibility that your browsing patterns will be statistically analyzed when your visit this website. Such analyses are performed primarily with what we refer to as analysis programs. For detailed information about these analysis programs please consult our Data Protection Declaration below.

2. Hosting

Squarespace

We host our website with Squarespace Ireland Ltd, Le Pole House, Ship Street Great, Dublin 8, Ireland(hereinafter “Squarespace”).

Squarespace is a tool for creating and hosting websites. When you visit our website, your data is processed on Squarespace’s servers. This may involve the transfer of personal data to Squarespace's parent company,

Squarespace Inc, 8 Clarkson St, New York, NY 10014, USA. Squarespace also stores cookies that are necessary for the display of the site and to ensure security (necessary cookies).

The use of Squarespace is based on Art. 6(1)(f) GDPR. We have a legitimate interest in the most reliable representation of our website. If appropriate consent has been obtained, the processing is carried out

exclusively on the basis of Art. 6(1)(a) GDPR, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting). This consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here:

https://support.squarespace.com/hc/en-us/articles/360000851908-GDPR-and-Squarespace

3. General information and mandatory information

Data protection

The operators of this website and its pages take the protection of your personal data very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory data

protection regulations and this Data Protection Declaration.

Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we

collect as well as the purposes we use this data for. It also explains how, and for which purpose the information is collected.

We herewith advise you that the transmission of data via the Internet (i.e., through e-mail communications) may be prone to security gaps. It is not possible to completely protect data against third-party access.

Information about the responsible party (referred to as the “controller” in the GDPR)

The data processing controller on this website is:

Sabrina Colnago

Località Remondà 6B

12040 Sommariva Perno (CN)

Italia

Phone: +39 3392693160

E-mail: sabrina@sabrinacolnago.com

The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail addresses, etc.). for the purposes of the GDPR (General Data Protection Regulation), refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.

Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for which it was collected no longer applies. If you assert a justified request for

deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the

latter case, the deletion will take place after these reasons cease to apply.

General information on the legal basis for the data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9 (2)(a) GDPR, if special categories of data are processed according to Art. 9 (1). In the case of

explicit consent to the transfer of personal data to third countries, the data processing is also based on Art. 49 (1)(a) GDPR. The consent can be revoked at any time. If your data is required for the fulfillment of a contract or

for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR.

Furthermore, if your data is required for the fulfillment of a legal obligation, we process it on the basis of Art. 6(1)(c) GDPR. Furthermore, the data processing may be carried out on the basis of our legitimate interest

according to Art. 6(1)(f) GDPR. Information on the relevant legal basis in each individual case is provided in the following paragraphs of this privacy policy.

Information on data transfer to the USA and other non-EU countries

Among other things, we use tools of companies domiciled in the United States or other from a data protection perspective non-secure non-EU countries. If these tools are active, your personal data may

potentially be transferred to these non-EU countries and may be processed there. We must point out that in these countries, a data protection level that is comparable to that in the EU cannot be guaranteed. For

instance, U.S. enterprises are under a mandate to release personal data to the security agencies and you as the data subject do not have any litigation options to defend yourself in court. Hence, it cannot be ruled out

that U.S. agencies (e.g., the Secret Service) may process, analyze, and permanently archive your personal data for surveillance purposes. We have no control over these processing activities.

Revocation of your consent to the processing of data

A wide range of data processing transactions is possible only subject to your express consent. You can also revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness

of any data collection that occurred prior to your revocation.

Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)

IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON

GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS

BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO

PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA, THAT OUTWEIGH YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PURPOSE OF THE

PROCESSING IS THE CLAIMING, EXERCISING, OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR

THE PURPOSES OF SUCH ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL

DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to log a complaint with the competent supervisory agency

In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state where they usually maintain their domicile, place of work, or at the

place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses.

Right to data portability

You have the right to demand that we hand over any data we automatically process on the basis of your consent or in order to fulfil a contract be handed over to you or a third party in a commonly used, machine

readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.

SSL and/or TLS encryption

For security reasons and to protect the transmission of confidential content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption

program. You can recognize an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Information about, rectification, and eradication of data

Within the scope of the applicable statutory provisions, you have the right to at any time demand information about your archived personal data, their source and recipients as well as the purpose of the

processing of your data. You may also have a right to have your data rectified or eradicated. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to

contact us at any time.

Right to demand processing restrictions

You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time. The right to demand restriction of processing applies in

the following cases:

  • In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to

demand that we restrict the processing of your personal data.

  • If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data in lieu of demanding the eradication of this data.

  • If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead

of its eradication.

  • If you have raised an objection pursuant to Art. 21(1) GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the

right to demand a restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data – with the exception of their archiving – may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to

protect the rights of other natural persons or legal entities or for important public interest reasons cited by the European Union or a member state of the EU.

Rejection of unsolicited e-mails

We herewith object to the use of contact information published in conjunction with the mandatory information to be provided in our Site Notice to send us promotional and information material that we have

not expressly requested. The operators of this website and its pages reserve the express right to take legal action in the event of the unsolicited sending of promotional information, for instance via SPAM messages.

4. Recording of data on this website

Cookies

Our websites and pages use what the industry refers to as “cookies.” Cookies are small text files that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or they are permanently archived on your device (permanent cookies). Session cookies are automatically deleted once you terminate your visit. Permanent cookies remain archived on your device until you actively delete them, or

they are automatically eradicated by your web browser.

In some cases, it is possible that third-party cookies are stored on your device once you enter our site (third-party cookies). These cookies enable you or us to take advantage of certain services offered by the third party (e.g., cookies for the processing of payment services).

Cookies have a variety of functions. Many cookies are technically essential since certain website functions would not work in the absence of the cookies (e.g., the shopping cart function or the display of videos). The

purpose of other cookies may be the analysis of user patterns or the display of promotional messages.

Cookies, which are required for the performance of electronic communication transactions, or for the provision of certain functions you want to use (e.g., for the shopping cart function) or those that are necessary for the

optimization (required cookies) of the website (e.g., cookies that provide measurable insights into the web audience), shall be stored on the basis of Art. 6(1)(f) GDPR, unless a different legal basis is cited. The operator of the

website has a legitimate interest in the storage of required cookies to ensure the technically error-free and optimized provision of the operator’s services. If your consent to the storage of the cookies and similar recognition

technologies has been requested, processing occurs exclusively on the basis of the consent obtained (Art. 6(1)(a) GDPR; this consent may be revoked at any time.

You have the option to set up your browser in such a manner that you will be notified any time cookies are placed and to permit the acceptance of cookies only in specific cases. You may also exclude the acceptance of

cookies in certain cases or in general or activate the delete function for the automatic eradication of cookies when the browser closes. If cookies are deactivated, the functions of this website may be limited.

In the event that third-party cookies are used or if cookies are used for analytical purposes, we will separately notify you in conjunction with this Data Protection Policy and, if applicable, ask for your consent.

Consent with Cookiebot

Our website uses consent technology from Cookiebot to obtain your consent to the storage of certain cookies on your end device or for the use of certain technologies and to document this in a data protection-

compliant manner. The provider of this technology is Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter “Cookiebot”).

When you enter our website, a connection is established with the Cookiebot servers to obtain your consent and provide you with other explanations regarding the use of cookies. Cookiebot will then store a cookie in

your browser to identify the consent you have given or its revocation. The data collected in this way is stored until you request us to delete it, delete the Cookiebot cookie itself or the purpose for which the data is

stored no longer applies. Mandatory legal storage obligations remain unaffected. Cookiebot is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6(1)(c) GDPR.

Server log files

The provider of this website and its pages automatically collects and stores information in so-called server log files, which your browser communicates to us automatically. The information comprises:

  • The type and version of browser used

  • The used operating system

  • Referrer URL

  • The hostname of the accessing computer

  • The time of the server inquiry

  • The IP address

This data is not merged with other data sources.

This data is recorded on the basis of Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest in the technically error-free depiction and the optimization of the operator’s website. In order to achieve this,

server log files must be recorded.

Contact form

If you submit inquiries to us via our contact form, the information provided in the contact form as well as any contact information provided therein will be stored by us in order to handle your inquiry and in the event

that we have further questions. We will not share this information without your consent.

The processing of these data is based on Art. 6(1)(b) GDPR, if your request is related to the execution of a contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is based

on our legitimate interest in the effective processing of the requests addressed to us (Art. 6(1)(f) GDPR) or on your agreement (Art. 6(1)(a) GDPR) if this has been requested; the consent can be revoked at any time.

The information you have entered into the contact form shall remain with us until you ask us to eradicate the data, revoke your consent to the archiving of data or if the purpose for which the information is being

archived no longer exists (e.g., after we have concluded our response to your inquiry). This shall be without prejudice to any mandatory legal provisions, in particular retention periods.

Request by e-mail, telephone, or fax

If you contact us by e-mail, telephone, or fax, your request, including all resulting personal data (name, request) will be stored and processed by us for the purpose of processing your request. We do not pass these

data on without your consent.

These data are processed on the basis of Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a contract or is required for the performance of pre-contractual measures. In all other cases, the data are

processed on the basis of our legitimate interest in the effective handling of inquiries submitted to us (Art. 6(1)(f) GDPR) or on the basis of your consent (Art. 6(1)(a) GDPR) if it has been obtained; the consent can be

revoked at any time.

The data sent by you to us via contact requests remain with us until you request us to delete, revoke your consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request).

Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

Communication via WhatsApp

For communication with our customers and other third parties, one of the services we use is the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand

Canal Harbour, Dublin 2, Ireland.

The communication is encrypted end-to-end (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to the communication content. However, WhatsApp does gain access to metadata

created during the communication process (for example, sender, recipient, and time). We would also like to point out that WhatsApp has stated that it shares personal data of its users with its U.S.-based parent

company Facebook. Further details on data processing can be found in the WhatsApp privacy policy at:

https://www.whatsapp.com/legal/#privacy-policy.

The use of WhatsApp is based on our legitimate interest in communicating as quickly and effectively as possible with customers, interested parties, and other business and contractual partners (Art. 6(1)(f) GDPR).

If a corresponding consent has been requested, data processing is carried out exclusively on the basis of the consent; this consent may be revoked at any time with effect for the future.

The communication content exchanged between and on WhatsApp remains with us until you request us to delete it, revoke your consent to storage or the purpose for which the data is stored ceases to apply (e.g.

after your request has been processed). Mandatory legal provisions, in particular retention periods, remain unaffected.

We use WhatsApp in the “WhatsApp Business” variant.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here:

https://www.whatsapp.com/legal/business-data-transfer-addendum?lang=en.

We have set up our WhatsApp accounts in such a way that there is no automatic synchronization of data

with the address book on the smartphones in use.

We have concluded a data processing agreement (DPA) with the above-mentioned provider.

Typeform

We have integrated Typeform on this website. The provider is TYPEFORM S.L., Carrer Bac de Roda, 163, 08018 Barcelona, Spain (hereinafter “Typeform”).

Typeform enables us to create online forms and integrate them into our website. The data you enter in our

Typeform forms is stored on Typeform’s servers until you ask us to delete it, revoke any consent you have

given to store it, or the purpose for storing the data no longer applies (e.g., after we have finished processing

your request). Mandatory legal provisions – in particular, retention periods – remain unaffected by this.

The use of Typeform is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in

functioning online forms. If appropriate consent has been obtained, the processing is carried out exclusively

on the basis of Art. 6(1)(a) GDPR, insofar the consent includes the storage of cookies or

the access to information in the user’s end device (e.g., device fingerprinting). This consent can be revoked at any time.

Google Forms

We have integrated Google Forms into this website. The provider is Google Ireland Limited, Gordon House,

Barrow Street, Dublin 4, Ireland (hereinafter referred to as „Google”).

Google Forms enables us to generate online forms to record messages, inquiries and other entries entered

by visitors to our website. All entries you make will be processed on Google’s servers. Google Forms stores a

cookie in your browser that contains a unique ID (NID cookie). This cookie stores a wide range of information,

including, for example your language settings.

We use Google Forms on the basis of our legitimate interest in determining your needs as effectively as

possible (Art. 6(1)(f) GDPR). If appropriate consent has been obtained, the processing is carried out

exclusively on the basis of Art. 6(1)(a) GDPR, insofar the consent includes the storage of

cookies or the access to information in the user’s end device (e.g., device fingerprinting). This consent can be revoked at any time.

The data you enter into the form will remain in our possession until you ask us to delete them, revoke your

consent to the archiving of your data or until the purpose of archiving the data no longer exists (e.g., upon

completion of the processing of your inquiry). This does not affect mandatory statutory provisions – in

particular those governing retention periods.

For more information, please consult Google’s Data Privacy Policy at

https://policies.google.com/.

Calendly

You can make appointments with us on our website. We use the “Calendly” tool for booking appointments.

The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter

“Calendly”).

To book an appointment, enter the requested data and the desired date in the screen provided. The data

entered will be used for planning, executing and, if necessary, for the follow-up of the appointment. The

appointment data is stored for us on the servers of Calendly, whose privacy policy can be viewed here:

https://calendly.com/de/pages/privacy.

The data you have entered will remain with us until you ask us to delete it, revoke your consent for storage

or the purpose for which the data was stored ceases to apply. Mandatory legal provisions, in particular

retention periods, remain unaffected.

The legal basis for data processing is Art. 6(1)(f) GDPR. The website operator has a justified interest in

making appointments with interested parties and customers in as uncomplicated a manner as possible. If

appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a)

GDPR, insofar the consent includes the storage of cookies or the access to information in

the user’s end device (e.g., device fingerprinting). This consent can be

revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the European Commission.

Details can be found here:

https://calendly.com/pages/dpa.

The comment function on this website

When you use the comment function on this website, information on the time the comment was generated

and your e-mail-address and, if you are not posting anonymously, the username you have selected will be

archived in addition to your comments.

Storage of the IP address

Our comment function stores the IP addresses of all users who enter comments. Given that we do not

review the comments prior to publishing them, we need this information in order to take action against the

author in the event of rights violations, such as defamation or propaganda.

Subscribing to comments

As a user of this website, you have the option to subscribe to comments after you have registered. You will

receive a confirmation e-mail, the purpose of which is to verify whether you are the actual holder of the

provided e-mail address. You can deactivate this function at any time by following a respective link in the

information e-mails. The data entered in conjunction with subscriptions to comments will be deleted in this

case. However, if you have communicated this information to us for other purposes and from a different

location (e.g., when subscribing to the newsletter), the data shall remain in our possession.

Storage period for comments

Comments and any affiliated information shall be stored by us and remain on this website until the content

the comment pertained to has been deleted in its entirety or if the comments had to be deleted for legal

reasons (e.g., insulting comments).

Legal basis

Comments are stored on the basis of your consent (Art. 6(1)(a) GDPR). You have the right to revoke at any

time any consent you have already given us. To do so, all you are required to do is sent us an informal

notification via e-mail. This shall be without prejudice to the lawfulness of any data collection that occurred

prior to your revocation.

5. Social media

Facebook plug-ins (Like & Share button)

We have integrated plug-ins of the social network Facebook on this website. The provider of this service is

Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook’s statement

the collected data will be transferred to the USA and other third-party countries too.

You will be able to recognize Facebook plug-ins by the Facebook logo or the “Like” button on this website. An

overview of the Facebook plug-ins is available under the following link:

https://developers.facebook.com/docs/plugins/.

Whenever you visit this website and its pages, the plug-in will establish a direct connection between your

browser and the Facebook server. As a result, Facebook will receive the information that you have visited

this website with your plug-in. However, if you click the Facebook “Like” button while you are logged into

your Facebook account, you can link the content of this website and its pages with your Facebook profile. As

a result, Facebook will be able to allocate the visit to this website and its pages to your Facebook user

account. We have to point out, that we as the provider of the website do not have any knowledge of the

transferred data and its use by Facebook. For more detailed information, please consult the Data Privacy

Declaration of Facebook at:

https://www.facebook.com/privacy/explanation.

If you do not want Facebook to be able to allocate your visit to this website and its pages to your Facebook

user account, please log out of your Facebook account while you are on this website.

The use of the Facebook plug-in is based on Art. 6(1)(f) GDPR. The operator of the website has a legitimate

interest in being as visible as possible on social media. If appropriate consent has been obtained, the

processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR, insofar the

consent includes the storage of cookies or the access to information in the user’s end device (e.g., device

fingerprinting). This consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to

Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2,

Ireland are jointly responsible for this data processing. The joint responsibility is limited

exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook that

takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us

jointly have been set out in a joint processing agreement. The wording of the agreement can be found under:

https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for

providing the privacy information when using the Facebook tool and for the privacy-secure implementation

of the tool on our website. Facebook is responsible for the data security of Facebook products. You can

assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with

Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European

Commission. Details can be found here:

https://www.facebook.com/legal/EU_data_transfer_addendum,

https://de-de.facebook.com/help/566994660333381 and

https://www.facebook.com/policy.php.

Instagram plug-in

We have integrated functions of the public media platform Instagram into this website. These functions are

being offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2,

Ireland.

If you are logged into your Instagram account, you may click the Instagram button to link contents from this

website to your Instagram profile. This enables Instagram to allocate your visit to this website to your user

account. We have to point out that we as the provider of the website and its pages do not have any

knowledge of the content of the data transferred and its use by Instagram.

Data are stored and analyzed on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate

interest in the highest possible visibility on social media. If appropriate consent has been obtained, the

processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR, insofar the

consent includes the storage of cookies or the access to information in the user’s end device (e.g., device

fingerprinting). This consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to

Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal

Harbour, Dublin 2, Ireland are jointly responsible for this data processing. The joint

responsibility is limited exclusively to the collection of the data and its forwarding to Facebook or Instagram.

The processing by Facebook or Instagram that takes place after the onward transfer is not part of the joint

responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The

wording of the agreement can be found under:

https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for

providing the privacy information when using the Facebook or Instagram tool and for the privacy-secure

implementation of the tool on our website. Facebook is responsible for the data security of Facebook or

Instagram products. You can assert data subject rights (e.g., requests for information) regarding data

processed by Facebook or Instagram directly with Facebook. If you assert the data subject rights with us, we

are obliged to forward them to Facebook.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European

Commission. Details can be found here:

https://www.facebook.com/legal/EU_data_transfer_addendum,

https://help.instagram.com/519522125107875 and

https://de-de.facebook.com/help/566994660333381.

For more information on this subject, please consult Instagram’s Data Privacy Declaration at:

https://instagram.com/about/legal/privacy/.

LinkedIn plug-in

This website uses functions of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company,

Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Any time you access a page of this website that contains functions of LinkedIn, a connection to LinkedIn’s

servers is established. LinkedIn is notified that you have visited this website with your IP address. If you click

on LinkedIn’s “Recommend” button and are logged into your LinkedIn account at the time, LinkedIn will be in

a position to allocate your visit to this website to your user account. We have to point out that we as the

provider of the websites do not have any knowledge of the content of the transferred data and its use by

LinkedIn.

The use of the LinkedIn plug-in is based on Art. 6(1)(f) GDPR. The operator of the website has a legitimate

interest in being as visible as possible on social media. If appropriate consent has been obtained, the

processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR, insofar the

consent includes the storage of cookies or the access to information in the user’s end device (e.g., device

fingerprinting). This consent can be revoked at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European

Commission. Details can be found here:

https://www.linkedin.com/help/linkedin/answer/62538/datenubertragung-aus-der-eu-dem-ewr-und-der-

schweiz?lang=en.

For further information on this subject, please consult LinkedIn’s Data Privacy Declaration at:

https://www.linkedin.com/legal/privacy-policy.

Pinterest plug-in

We use social plug-ins of the social network Pinterest on this website. The network is operated by Pinterest

Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

If you access a site or page that contains such a plug-in, your browser will establish a direct connection with

Pinterest’s servers. During this process, the plug-in transfers log data to Pinterest’s servers in the United

States. The log data may possibly include your IP address, the address of the websites you visited, which also

contain Pinterest functions. The information also includes the type and settings of your browser, the data

and time of the inquiry, how you use Pinterest and cookies.

If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a)

GDPR, insofar the consent includes the storage of cookies or the access to information in

the user’s end device (e.g., device fingerprinting). This consent can be

revoked at any time.

For more information concerning the purpose, scope and continue processing and use of the data by

Pinterest as well as your affiliated rights and options to protect your private information, please consult the

data privacy information of Pinterest at:

https://about.pinterest.com/en/privacy-policy.

6. Analysis tools and advertising

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street,

Dublin 4, Ireland

The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other

technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store

cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via

it. However, the Google Tag Manager does collect your IP address, which may also be transferred to

Google’s parent company in the United States.

The Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate

interest in the quick and uncomplicated integration and administration of various tools on his website. If

appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a)

GDPR, insofar the consent includes the storage of cookies or the access to information in

the user’s end device (e.g., device fingerprinting). This consent can be

revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider of this service is

Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that

end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the

utilized operating system and the user’s origin. This data is assigned to the respective end device of the user.

An assignment to a device-ID does not take place.

Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among

other things. Google Analytics uses various modeling approaches to augment the collected data sets and

uses machine learning technologies in data analysis.

Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the

user behavior patterns (e.g., cookies or device fingerprinting). The website use information recorded by

Google is, as a rule transferred to a Google server in the United States, where it is stored.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR. You may revoke your consent at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European

Commission. Details can be found here:

https://privacy.google.com/businesses/controllerterms/mccs/.

Browser plug-in

You can prevent the recording and processing of your data by Google by downloading and installing the

browser plugin available under the following link:

https://tools.google.com/dlpage/gaoptout?hl=en.

For more information about the handling of user data by Google Analytics, please consult Google’s Data

Privacy Declaration at:

https://support.google.com/analytics/answer/6004245?hl=en.

Google Signals

We use Google Signals. Whenever you visit our website, Google Analytics records, among other things, your

location, the progression of your search and YouTube progression as well as demographic data (site visitor

data). This data may be used for customized advertising with the assistance of Google Signal. If you have a

Google account, your site visitor information will be linked to your Google account by Google Signal and

used to send you customized promotional messages. The data is also used to compile anonymized statistics

of our users’ online patterns.

Squarespace Analytics

We use Squarespace Analytics on this website. The provider is Squarespace Ireland Ltd, Le Pole House,

Shipstreet Great, Dublin 8, Ireland (hereinafter “Squarespace Analytics”).

Squarespace Analytics allows us to track and analyze the user behavior of our website visitors. In the context

of our user analytics, we may analyze your click and scroll behavior, search queries, time of access,

geographic location, and Access internal links. For this purpose, Squarespace Analytics collects information

about your browser, network, device, and IP address, in particular.

Squarespace Analytics uses technologies for the analysis of user behavior, which enable a cross-page

recognition of the user (e.g., cookies or device fingerprinting) and forms pseudonymized user profiles on this

basis.

In the context of the analysis, personal data may also be transferred to Squarespace Analytics’ parent

company, Squarespace Inc, 8 Clarkson St, New York, NY 10014, USA.

The use of Squarespace Analytics is based on Art. 6(1)(f) GDPR. The website operator has a legitimate

interest for the most meaningful analysis of the user behavior of our website visitors. If appropriate consent

has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR, insofar the consent includes the storage of cookies or the access to information in the user’s end

device (e.g., device fingerprinting). This consent can be revoked at any

time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find

details here:

https://support.squarespace.com/hc/de/articles/360000851908-GDPR-und-Squarespace.

Google Ads

The website operator uses Google Ads. Google Ads is an online promotional program of Google Ireland

Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user

enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based

on the user data Google has in its possession (e.g., location data and interests; target group targeting). As the

website operator, we can analyze these data quantitatively, for instance by analyzing which search terms

resulted in the display of our ads and how many ads led to respective clicks.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR. You may revoke your consent at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European

Commission. Details can be found here:

https://policies.google.com/privacy/frameworks and

https://privacy.google.com/businesses/controllerterms/mccs/.

Google AdSense (not personalized)

This website uses Google AdSense, an ad embedding service provided by Google Ireland Limited (“Google”),

Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google AdSense in the “non-personalized” mode. Contrary to the personalized mode, the ads are not

based on your previous user patterns and the service does not generate a user profile for you. Instead, the

service uses so-called “context information” to choose the ads that are posted for you to view. The selected

ads are thus based e.g., on your location, the content of the website you are visiting at the time, or the search

terms you are using. To learn more about the distinct differences between personalized targeting and

targeting that has not been personalized by Google AdSense, please click on the following link:

https://support.google.com/adsense/answer/9007336.

Please keep in mind that if Google Adsense is used in the non-personalized mode, it is possible that cookies

are stored or comparable recognition technologies (e.g., device fingerprinting) are used.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR. You may revoke your consent at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European

Commission. Details can be found here:

https://privacy.google.com/businesses/controllerterms/mccs/.

You have the option to autonomously adjust the advertising settings in your user account. To do so, please

click on the link provided below and log in:

https://adssettings.google.com/authenticated.

For more information about Google’s advertising technologies, please click here:

https://policies.google.com/technologies/ads and

https://www.google.de/intl/de/policies/privacy/.

Google Remarketing

This website uses the functions of Google Analytics Remarketing. The provider of these solutions is Google

Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing analyzes your user patterns on our website (e.g., clicks on specific products), to allocate

a certain advertising target groups to you and to subsequently display matching online offers to you when

you visit other online offers (remarketing or retargeting).

Moreover, it is possible to link the advertising target groups generated with Google Remarketing to device

encompassing functions of Google. This makes it possible to display interest-based customized advertising

messages, depending on your prior usage and browsing patterns on a device (e.g., cell phone) in a manner

tailored to you as well as on any of your devices (e.g., tablet or PC).

If you have a Google account, you have the option to object to personalized advertising under the following

link:

https://www.google.com/settings/ads/onweb/.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR. You may revoke your consent at any time.

For further information and the pertinent data protection regulations, please consult the Data Privacy

Policies of Google at:

https://policies.google.com/technologies/ads?hl=en.

Formation of Target Groups with Customer Reconciliation

For the formation of target groups, we use, among other things, the Google Remarketing customer

reconciliation feature. To achieve this, we transfer certain customer data (e.g., email addresses) from our

customer lists to Google. If the respective customers are Google users and are logged into their Google

accounts, matching advertising messages within the Google network (e.g., YouTube, Gmail or in a search

engine) are displayed for them to view.

Google Conversion-Tracking

This website uses Google Conversion Tracking. The provider of this service is Google Ireland Limited

(“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the assistance of Google Conversion Tracking, we are in a position to recognize whether the user has

completed certain actions. For instance, we can analyze the how frequently which buttons on our website

have been clicked and which products are reviewed or purchased with particular frequency. The purpose of

this information is to compile conversion statistics. We learn how many users have clicked on our ads and

which actions they have completed. We do not receive any information that would allow us to personally

identify the users. Google as such uses cookies or comparable recognition technologies for identification

purposes.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR. You may revoke your consent at any time.

For more information about Google Conversion Tracking, please review Google’s data protection policy at:

https://policies.google.com/privacy?hl=en

Google DoubleClick

This website uses features of Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon

House, Barrow Street, Dublin 4, Ireland, (hereinafter “DoubleClick”).

DoubleClick is used to show you interest-based ads across the Google Network. Advertisements can be

tailored to the interests of the viewer using DoubleClick. For example, our ads may appear in Google search

results or in banners associated with DoubleClick.

To be able to display interest adequate promotional content to users, DoubleClick must recognize the

respective visitor so that it can allocate the websites visited, the clicks and other user pattern information to

the user. To do this, DoubleClick deploys cookies or comparable recognition technologies (e.g., device

fingerprinting). The recorded information is consolidated into a pseudonym user profile so that the

respective user can be shown interest adequate advertising.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR. You may revoke your consent at any time.

For further information on how to object to the advertisements displayed by Google, please see the

following links:

https://policies.google.com/technologies/ads and

https://adssettings.google.com/authenticated.

Facebook Pixel

To measure conversion rates, this website uses the visitor activity pixel of Facebook. The provider of this

service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook’s

statement the collected data will be transferred to the USA and other third-party countries too.

This tool allows the tracking of page visitors after they have been linked to the website of the provider after

clicking on a Facebook ad. This makes it possible to analyze the effectiveness of Facebook ads for statistical

and market research purposes and to optimize future advertising campaigns.

For us as the operators of this website, the collected data is anonymous. We are not in a position to arrive at

any conclusions as to the identity of users. However, Facebook archives the information and processes it, so

that it is possible to make a connection to the respective user profile and Facebook is in a position to use the

data for its own promotional purposes in compliance with the

Facebook Data Usage Policy. This enables Facebook to display ads on Facebook pages as well as in locations

outside of Facebook. We as the operator of this website have no control over the use of such data.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR. You may revoke your consent at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European

Commission. Details can be found here:

https://www.facebook.com/legal/EU_data_transfer_addendum und

https://de-de.facebook.com/help/566994660333381.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to

Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2,

Ireland are jointly responsible for this data processing. The joint responsibility is limited

exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook that

takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us

jointly have been set out in a joint processing agreement. The wording of the agreement can be found under:

https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for

providing the privacy information when using the Facebook tool and for the privacy-secure implementation

of the tool on our website. Facebook is responsible for the data security of Facebook products. You can

assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with

Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

In Facebook’s Data Privacy Policies, you will find additional information about the protection of your privacy

at:

https://www.facebook.com/about/privacy/.

You also have the option to deactivate the remarketing function “Custom Audiences” in the ad settings

section under

https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you first have

to log into Facebook.

If you do not have a Facebook account, you can deactivate any user-based advertising by Facebook on the

website of the European Interactive Digital Advertising Alliance:

http://www.youronlinechoices.com/de/praferenzmanagement/.

Facebook Custom Audiences

We use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand

Canal Square, Dublin 2, Ireland.

Whenever you visit or use our website and apps, utilize our portfolio (e.g., participation in sweepstakes),

transfer data to us or interact with the Facebook content of our company, we record related personal data.

In the event that you have given us your consent to the use of Facebook Custom Audiences, we will share

these data with Facebook to put Facebook in a position to send you compatible ads. These data may also be

used to defined target audiences (Lookalike Audiences).

Facebook processes these data as our contract processor. For details, please consult the user agreement of

Facebook:

https://www.facebook.com/legal/terms/customaudience.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR. You may revoke your consent at any time.

The transfer of date to the USA is based on the standard contract clauses of the EU Commission. For details

please see:

https://www.facebook.com/legal/terms/customaudience and

https://www.facebook.com/legal/terms/dataprocessing.

LinkedIn Insight Tag

This website uses the Insight tag from LinkedIn. This service is provided by LinkedIn Ireland Unlimited

Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight tag

We use the LinkedIn Insight tag to obtain information about visitors to our website. Once a website visitor is

registered with LinkedIn, we can analyze the key occupational data (e.g., career level, company size, country,

location, industry, job title) of our website visitors to help us better target our site to the relevant audience.

We can also use LinkedIn Insight tags to measure whether visitors to our websites make a purchase or

perform other actions (conversion measurement). Conversion measurement can also be carried out across

devices (e.g. from PC to tablet). LinkedIn Insight Tag also features a retargeting function that allows us to

display targeted advertising to visitors to our website outside of the website. According to LinkedIn, no

identification of the advertising addressee takes place.

LinkedIn itself also collects log files (URL, referrer URL, IP address, device and browser characteristics and

time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across

devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after

seven days. The remaining pseudonymized data will then be deleted within 180 days.

The data collected by LinkedIn cannot be assigned by us as a website operator to specific individuals.

LinkedIn will store the personal data collected from website visitors on its servers in the USA and use it for

its own promotional activities. For details, please see LinkedIn’s privacy policy at

https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal basis

The use of LinkedIn Insight is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If appropriate consent has been obtained, the

processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR, insofar the

consent includes the storage of cookies or the access to information in the user’s end device (e.g., device

fingerprinting). This consent can be revoked at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European

Commission. Details can be found here:

https://www.linkedin.com/legal/l/dpa und

https://www.linkedin.com/legal/l/eu-sccs.

Objection to the use of LinkedIn Insight Tag

You can object to LinkedIn’s analysis of user behavior and targeted advertising at the following link:

https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

In addition, LinkedIn members can control the use of their personal information for promotional purposes in

the account settings. To prevent LinkedIn from linking information collected on our site to your LinkedIn

account, you must log out of your LinkedIn account before you visit our site.

Pinterest-Tag

We have integrated Pinterest-Tag into this website. The provider is Pinterest Europe Ltd., Palmerston

House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

The purpose of Pinterest-Tag is to record certain actions you perform on our website. Subsequently, the

data can be used to display promotions to you that meet your interests on our website or on another

Pinterest-Tag website.

For this purpose, Pinterest-Tag records, among other things, a Tag ID, your location, and the referrer URL.

Furthermore, action specific data, such as the order value, ordered quantity, order number, the category of

the purchased item and video views may be recorded.

Pinterest-Tag uses technologies that make the recognition of the user across sites possible, so that the user

patterns can be analyzed (e.g., cookies or device fingerprinting).

Pinterest-Tag is deployed on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in

marketing activities that are as effective as possible. If appropriate consent has been obtained, the

processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR, insofar the

consent includes the storage of cookies or the access to information in the user’s end device (e.g., device

fingerprinting). This consent can be revoked at any time.

Pinterest is an enterprise that does business around the globe, so that data may also be transmitted into the

United States. Based on Pinterest’s statements, this data transmission is based on the standard contractual

clauses of the EU Commissions. For details please visit:

https://policy.pinterest.com/de/privacy-policy.

For more Pinterest-Tag information please visit:

https://help.pinterest.com/de/business/article/track-conversions-with-pinterest-tag.

7. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as

well as information that allows us to verify that you are the owner of the e-mail address provided and that

you agree to receive the newsletter. Further data is not collected or only on a voluntary basis. For the

handling of the newsletter, we use newsletter service providers, which are described below.

MailerLite

This website uses MailerLite to send newsletters. The provider is UAB “MailerLite”, J. Basanaviciaus 15, LT-03108 Vilnius, Lithuania (hereinafter referred to as MailerLite).

MailerLite is a service that, among other things, can be used to organize and analyze the sending of newsletters. The data you enter to subscribe to the newsletter is stored on MailerLite’s servers.

If you do not want MailerLite to analyze your data, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.

Data analysis by MailerLite

MailerLite enables us to analyze our newsletter campaigns. For example, we can see whether a newsletter

message was opened, and which links were clicked on, if any. In this way we can determine which links were

clicked on particularly often.

We can also see whether certain previously defined actions were carried out after opening/clicking

(conversion rate). For example, we can see whether you have made a purchase after clicking on the

newsletter.

MailerLite also enables us to divide the newsletter recipients into different categories (“clustering”). The

newsletter recipients can be divided according to age, gender, or place of residence, for example. In this way,

the newsletters can be better adapted to the respective target groups.

Detailed information on the functions of MailerLite can be found at the following link:

https://www.mailerlite.com/features.

The MailerLite privacy policy can be found at:

https://www.mailerlite.com/legal/privacy-policy.

Legal basis

Data processing is based on your consent (Art. 6(1)(a) GDPR). You can revoke this consent at any time for the future.

Storage period

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the

newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter

distribution list after you unsubscribe from the newsletter or after the purpose has ceased to apply. We

reserve the right to delete or block e-mail addresses from our newsletter distribution list at our own

discretion within the scope of our legitimate interest in accordance with Art. 6(1)(f) GDPR. This does not

affect data stored by us for other purposes.

After you have been removed from the newsletter distribution list, your e-mail address may be stored by us

or the newsletter service provider in a blacklist, if such action is necessary to prevent future mailings. The

data from the blacklist will only be used for this purpose and will not be merged with other data. This serves

both your interest and our interest in compliance with the legal requirements when sending newsletters

(legitimate interest in the sense of Art. 6(1)(f) GDPR). There is no time limit on storage in the blacklist. You

can object to the storage if your interests outweigh our legitimate interest.

8. Plug-ins and Tools

YouTube with expanded data protection integration

Our website embeds videos of the website YouTube. The website operator is Google Ireland Limited

(“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in the expanded data protection mode. According to YouTube, this mode ensures that

YouTube does not store any information about visitors to this website before they watch the video.

Nevertheless, this does not necessarily mean that the sharing of data with YouTube partners can be ruled

out as a result of the expanded data protection mode. For instance, regardless of whether you are watching a

video, YouTube will always establish a connection with the Google DoubleClick network.

As soon as you start to play a YouTube video on this website, a connection to YouTube’s servers will be

established. As a result, the YouTube server will be notified, which of our pages you have visited. If you are

logged into your YouTube account while you visit our site, you enable YouTube to directly allocate your

browsing patterns to your personal profile. You have the option to prevent this by logging out of your

YouTube account.

Furthermore, after you have started to play a video, YouTube will be able to place various cookies on your

device or comparable technologies for recognition (e.g. device fingerprinting). In this way YouTube will be

able to obtain information about this website’s visitors. Among other things, this information will be used to

generate video statistics with the aim of improving the user-friendliness of the site and preventing attempts

to commit fraud.

Under certain circumstances, additional data processing transactions may be triggered after you have

started to play a YouTube video, which are beyond our control.

The use of YouTube is based on our interest in presenting our online content in an appealing manner.

Pursuant to Art. 6(1)(f) GDPR, this is a legitimate interest. If appropriate consent has been obtained, the

processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR, insofar the

consent includes the storage of cookies or the access to information in the user’s end device (e.g., device

fingerprinting). This consent can be revoked at any time.

For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy

under:

https://policies.google.com/privacy?hl=en.

Google Web Fonts (local embedding)

This website uses so-called Web Fonts provided by Google to ensure the uniform use of fonts on this site.

These Google fonts are locally installed so that a connection to Google’s servers will not be established in

conjunction with this application.

For more information on Google Web Fonts, please follow this link:

https://developers.google.com/fonts/faq and consult Google’s Data Privacy Declaration under:

https://policies.google.com/privacy?hl=en.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”) on this website. The provider is

Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of reCAPTCHA is to determine whether data entered on this website (e.g., information entered

into a contact form) is being provided by a human user or by an automated program. To determine this,

reCAPTCHA analyzes the behavior of the website visitors based on a variety of parameters. This analysis is

triggered automatically as soon as the website visitor enters the site. For this analysis, reCAPTCHA

evaluates a variety of data (e.g., IP address, time the website visitor spent on the site or cursor movements

initiated by the user). The data tracked during such analyses are forwarded to Google.

reCAPTCHA analyses run entirely in the background. Website visitors are not alerted that an analysis is

underway.

Data are stored and analyzed on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate

interest in the protection of the operator’s websites against abusive automated spying and against SPAM. If

appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a)

GDPR, insofar the consent includes the storage of cookies or the access to information in

the user’s end device (e.g., device fingerprinting). This consent can be revoked at any time.

For more information about Google reCAPTCHA please refer to the Google Data Privacy Declaration and

Terms Of Use under the following links:

https://policies.google.com/privacy?hl=en and

https://policies.google.com/terms?hl=en.

Zapier

We have integrated Zapier on this website. The provider is Zapier Inc, Market St. #62411, San Francisco, CA

94104-5401, USA (hereinafter “Zapier”).

Zapier allows us to link and synchronize various functionalities, databases, and tools with our website. In this

way, it is possible, for example, to automatically play out content that we publish on our website on our social

media channels or to export content from marketing and analysis tools. Depending on the functionality,

Zapier may also collect various personal data in the process.

The use of Zapier is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest on the most

effective integration of the tools used. If appropriate consent has been obtained, the processing is carried

out exclusively on the basis of Art. 6(1)(a) GDPR, insofar the consent includes the

storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting). This consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find

details here:

https://zapier.com/tos.

9. Online-based Audio and Video Conferences (Conference tools)

Data processing

We use online conference tools, among other things, for communication with our customers. The tools we

use are listed in detail below. If you communicate with us by video or audio conference using the Internet,

your personal data will be collected and processed by the provider of the respective conference tool and by

us. The conferencing tools collect all information that you provide/access to use the tools (email address

and/or your phone number). Furthermore, the conference tools process the duration of the conference, start

and end (time) of participation in the conference, number of participants and other “context information”

related to the communication process (metadata).

Furthermore, the provider of the tool processes all the technical data required for the processing of the

online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type,

operating system type and version, client version, camera type, microphone or loudspeaker and the type of

connection.

Should content be exchanged, uploaded, or otherwise made available within the tool, it is also stored on the

servers of the tool provider. Such content includes, but is not limited to, cloud recordings, chat/ instant

messages, voicemail uploaded photos and videos, files, whiteboards, and other information shared while

using the service.

Please note that we do not have complete influence on the data processing procedures of the tools used. Our

possibilities are largely determined by the corporate policy of the respective provider. Further information

on data processing by the conference tools can be found in the data protection declarations of the tools

used, and which we have listed below this text.

Purpose and legal bases

The conference tools are used to communicate with prospective or existing contractual partners or to offer

certain services to our customers (Art. 6(1)(b) GDPR). Furthermore, the use of the tools serves to generally

simplify and accelerate communication with us or our company (legitimate interest in the meaning of Art.

6(1)(f) GDPR). Insofar as consent has been requested, the tools in question will be used on the basis of this

consent; the consent may be revoked at any time with effect from that date.

Duration of storageData collected directly by us via the video and conference tools will be deleted from our systems

immediately after you request us to delete it, revoke your consent to storage, or the reason for storing the

data no longer applies. Stored cookies remain on your end device until you delete them. Mandatory legal

retention periods remain unaffected.

We have no influence on the duration of storage of your data that is stored by the operators of the

conference tools for their own purposes. For details, please directly contact the operators of the conference

tools.

Conference tools used

We employ the following conference tools:

Zoom

We use Zoom. The provider of this service is Zoom Communications Inc, San Jose, 55 Almaden Boulevard,

6th Floor, San Jose, CA 95113, USA. For details on data processing, please refer to Zoom’s privacy policy:

https://zoom.us/en-us/privacy.html.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European

Commission. Details can be found here:

https://zoom.us/de-de/privacy.html.

Skype for Business

We use Skype for Business. The provider is Skype Communications SARL, 23-29 Rives de Clausen, L-2165

Luxembourg. Details of data processing can be found in Skype’s privacy policy:

https://privacy.microsoft.com/en-us/privacystatement/.

Google Meet

We use Google Meet. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4,

Ireland. For details on data processing, please see the Google privacy policy:

https://policies.google.com/privacy?hl=en.

10. Custom Services

OneDrive

We have integrated OneDrive on this website. The provider is Microsoft Corporation, One Microsoft Way,

Redmond, WA 98052-6399, USA (hereinafter “OneDrive”).

OneDrive enables us to include an upload area on our website where you can upload content. When you

upload content, it is stored on the OneDrive servers. When you access our website, a connection to

OneDrive is also established so that OneDrive can determine that you have visited our website.

The use of OneDrive is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in a

reliable upload area on its website. If the relevant consent has been requested, processing is carried out

exclusively on the basis of Art. 6(1)(a) GDPR; consent may be revoked at any time.

Google Drive

We have integrated Google Drive on this website. The provider is Google Ireland Limited (“Google”), Gordon

House, Barrow Street, Dublin 4, Ireland.

Google Drive allows us to include an upload area on our website where you can upload content. When you

upload content, it is stored on Google Drive’s servers. When you visit our website, a connection to Google

Drive is additionally established so that Google Drive can determine that you have visited our website.

The use of Google Drive is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in

having a reliable upload area on its website. If a corresponding consent has been obtained, the processing is

carried out exclusively on the basis of Art. 6(1)(a) GDPR; the consent can be revoked at any time.